Objective

This SOP outlines the steps for creating and managing blog posts in the CMS, ensuring consistency and optimizing for search engines.

Key Steps

Accessing the CMS 0:03

• Log in to the website.

• Navigate to the CMS section by clicking on 'CMS' at the top of the page.

Adding a New Blog Post 0:50

• Click on 'Blog'.

• Select 'Add New Item' at the top.

• Enter the title of the blog post.

Editing the Slug 0:58

• The slug will auto-generate based on the title.

• Edit the slug if necessary (this is the URL part after '/blog/').

Setting Featured Status 1:12

• If the post is a giving or arts education post, click 'Featured' to display it under the relevant menu on the website.

Adjusting the Post Date 1:35

• The post date will auto-set to the current date.

• Adjust the date if needed.

Adding a Featured Image 1:44

• Upload a featured image (size requirements are specified in the CMS).

Categorizing the Post 2:03

• Add relevant categories to the post (multiple categories can be selected).

Formatting Content 2:23

• Use H3 or lower for headings (avoid H1 and H2).

• Format text using bold, italics, and links as needed.

• Include block quotes, bulleted lists, and numbered lists.

Inserting Media 3:08

• Add images, videos, or embed codes as necessary.

• Use tables if needed (preferably no more than two columns).

Creating a Gallery 3:25

• Use images sized 1920x1080 for the gallery at the bottom of the post.

Adding Downloadable Files 3:35

• For downloadable files, enter the button text in all caps (e.g., 'NOVEMBER DONOR DIGEST').

• Upload the PDF file.

Marketing Area Setup 4:22

• Add a call to action button with text and link.

• Write a 160-character marketing sentence for SEO.

Adding a Press Release PDF 5:25

• If applicable, upload the press release PDF and link it to the blog post.

Publishing the Post 11:36

• After completing the post, save it as a draft.

• When ready, select the draft and click 'Undraft'.

• Click 'Publish' to make the post live.

Managing Featured Posts 9:35

• To feature a new post, turn off the current featured post and select the new one.

Reordering Posts 10:19

• Drag and drop posts to reorder them in the blog section.

⚠️ Cautionary Notes

• Ensure all images are sized correctly before uploading to avoid display issues.

• Always fill in the alt text for images to comply with ADA standards.

💡 Tips for Efficiency

• Use a checklist to ensure all necessary elements (title, slug, featured image, categories, etc.) are included before publishing.

• Keep a template for common blog formats to streamline the writing process.